Fields that fit your process
Build questions and blocks that reflect your qualification flow without calling a developer for every small tweak.
Spark solution
Every click becomes a traceable lead, not a loose note
Build forms aligned with what your team needs to qualify, share via link or embed, and watch contacts land in the CRM with clear source and a defined next step.
For marketing and sales teams that want volume with structure, from quick campaigns to always-on site capture.
Spark · Forms
Active capture
Public linkEmbedCRM
When capture lives across inbox, spreadsheets, and sticky notes, leads arrive incomplete
You invest in traffic and content, but the team spends time stitching information together.
- 1Messages like "I want more info" arrive with no standard: missing data, missing context, missing owner.
- 2Spreadsheets duplicate records, erase history, and fork into conflicting versions between marketing and sales.
- 3Generic forms do not reflect what your operation really needs to qualify and prioritize.
What changes with native forms inside Spark
Every submission becomes a CRM record with the fields you defined: fewer back-and-forth questions to learn budget, city, or interest.
Campaign or channel source stays explicit so you can measure what converts and reps can open the thread already informed.
Capture that talks to the rest of the platform
Less rework between marketing and sales, more leads ready to work.
A public page with your polish
Ship a stable link for campaigns, Instagram bios, or QR codes, with a clean experience focused on conversion.
Embed on your site
Use the same form inside your site or landing page when you want visitors to stay in a familiar environment.
The right destination in the pipeline
Send leads to the correct stage or list so sales can prioritize without reclassifying everything by hand.
Less noise, more context
Standardize what flows from digital into the CRM and reduce loose messages that need ten questions before they become an opportunity.
Scale with governance
Track volume per form and adjust questions, offers, and destinations based on what the data shows.
How to spin up capture alongside CRM
Three steps away from manual-entry chaos.
- 1
Model the form
Define fields, copy, and destination with Spark onboarding so marketing and sales stay aligned.
- 2
Publish and distribute
Generate a public link or embed snippet and use it across campaigns, your site, social, or print with a QR code.
- 3
Monitor and refine
Watch conversion by source, adjust questions that cause drop-off, and tune funnel destinations without breaking history.
Frequently asked questions
Fewer spreadsheets. More leads with history and an owner.
See Spark forms with your pipeline and your campaigns.